The Future of Checking…Isn’t Checks

How to Improve Relevance and Retention in 2026 and Beyond

The checking account is at a crossroads. While financial institutions view it as the center of the relationship, younger generations see it as just another utility – undifferentiated and easily replaced by Cash App, Venmo, or the latest fintech app.

In this webinar, industry experts explore why traditional checking accounts are losing relevance with Gen Z and Millennials, and what financial institutions can do about it.

You’ll Learn:

  • Why 40% of millennials now consider peer-to-peer payment apps their primary financial institution
  • The real impact of "ghost accounts" - checking accounts that exist but aren’t actively used
  • How big banks are winning the battle for younger demographics (and what credit unions and community banks can learn)
  • The critical connection between checking account primacy and overall relationship profitability
  • Why financial wellness - not features - is becoming the key differentiator
  • Strategic partnerships with fintechs as an alternative to building solutions in-house
  • Real-world marketing approaches that resonate with younger generations

Who Should Watch:

If you’re responsible for growth, engagement, or retention — this conversation will directly impact your roadmap.

This session is ideal for:

  • Chief Strategy Officers
  • Heads of Deposits
  • Product & Innovation Leaders
  • Digital Banking Teams
  • Marketing Executives
  • Credit Union and Community Bank Leadership

Whether you’re looking to attract younger members, increase deposit growth, or simply make your checking account more relevant in 2026 and beyond, this session offers actionable insights from leaders on the front lines of financial innovation.

Moderator

Peter Renton

Peter Renton

CEO and Founder of Renton & Co

Presenters

Christian Widhalm

Christian Widhalm

CEO, Bloom Credit
Darlene Johnson

Darlene Johnson

EVP, Chief Strategy and Transformation Officer, Suncoast Credit Union
Bill Handel

Bill Handel

General Manager and Chief Economist at Raddon, a Fiserv Company

Watch the Webinar On Demand