How to Drive Credit Improvement and Accelerate Loan Growth

Download the report to see how Bloom+ turns credit building into measurable lending growth

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For financial institutions, credit improvement is not just a consumer benefit. It can also be a powerful driver of lending activity, account engagement, and long-term member value.

Based on an analysis of more than 20,000 consumers enrolled in Bloom+ for at least 90 days, this report shows how Bloom+ helps financial institutions improve consumers’ credit profiles while creating new loan opportunities across auto, bankcard, mortgage, and unsecured personal lending.

Within the first 30 days of enrollment, Bloom+ customers experienced an average score increase of 16 points, with even stronger gains among Gen Z and subprime consumers. Thin-file consumers who were previously unscoreable became visible to lenders, reaching an average resulting initial score of 657.

The report also shows that as consumers improve their credit, they begin actively shopping for financial products. Within 90 days of enrollment, Bloom+ customers showed increased inquiry activity across every major lending category, creating a pathway for financial institutions to reach members and customers at the moment they are ready to borrow.

bloom lending

For financial institutions, credit improvement is not just a consumer benefit. It can also be a powerful driver of lending activity, account engagement, and long-term member value.

Based on an analysis of more than 20,000 consumers enrolled in Bloom+ for at least 90 days, this report shows how Bloom+ helps financial institutions improve consumers’ credit profiles while creating new loan opportunities across auto, bankcard, mortgage, and unsecured personal lending.

Within the first 30 days of enrollment, Bloom+ customers experienced an average score increase of 16 points, with even stronger gains among Gen Z and subprime consumers. Thin-file consumers who were previously unscoreable became visible to lenders, reaching an average resulting initial score of 657.

The report also shows that as consumers improve their credit, they begin actively shopping for financial products. Within 90 days of enrollment, Bloom+ customers showed increased inquiry activity across every major lending category, creating a pathway for financial institutions to reach members and customers at the moment they are ready to borrow.

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What You’ll Learn From This Report

  • See how Bloom+ improves credit profiles quickly, including a 16-point average score increase in 30 days
  • Understand why Gen Z represents a major lending opportunity, with a 21-point score lift and increased inquiry activity across key loan categories
  • Learn how thin-file consumers become visible borrowers, with previously unscoreable consumers reaching an average resulting initial score of 657
  • Explore the projected lending impact for financial institutions, including approximately 535 incremental loan opportunities per 1,000 Bloom+ enrollees
  • Identify lending demand across every credit tier, from thin-file and subprime consumers to prime and prime-plus borrowers
  • Discover how credit building can support loan growth without requiring additional acquisition spend

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Download the full report to see how Bloom+ helps financial institutions convert financial wellness into measurable lending growth.