Transform checking accounts into credit-building tools and fuel growth by tapping into financial data—like recurrent transactions from rent, telco, water, gas, and electric payments—that reflects real-life creditworthiness.
Consumers can build credit using recurrent every day payments for rent and utilities —without taking on loans or credit cards.
Gain insights into customer or member behavior, enabling you to cross-sell and underwrite with ease and precision.
Our white-labeled Bloom+ product helps you establish early credit relationships with customers and members.
Plug into Bloom+ through API or UI and start driving results—fast.
Bloom+ is aligned with regulatory requirements while promoting the inclusive credit that is central to your institution’s mission.
Our platform is the only option that provides up to five tradelines across multiple bureaus, setting you apart in a competitive market.
Within the first 30 days of enrollment, Bloom+ customers experience meaningful score growth:
Average Credit Score Increase
Average Increase for Gen Z
Average Increase for Subprime
retention rate 1 year after enrollment, significantly higher than typical checking accounts
increase in recurring deposits into the Bloom+ active account within a quarter
recurring bills paid out of the new account monthly within a quarter, a 31% increase
Bloom+ customers generate meaningful incremental loan growth within two quarters of enrollment.
in loan inquiries and even more for Gen Z and Subprime borrowers.
of Bloom+ enrollees get a new loan within 90 days with a third of those loans secured (Auto, Mortgage, HE).
See impact of Bloom+ on lending. Download our lending ebook >
Turn everyday bill payments into credit-building power—no extra steps, no new accounts.
Turn ordinary checking accounts into performance accounts and use payments data to expand fair credit access to more diverse borrowers.
Help credit-invisible and underbanked customers build credit and tap into new revenue potential with insights that help you say “yes” to more borrowers confidently.
Let customers and members use what they already pay to build the credit they deserve, without taking on more debt.
Execute cross-selling, underwriting, and retention strategies with laser precision using Bloom+ monthly checking account analytics.
Position your brand as the trusted go-to for credit-building and increase the lifetime value and loyalty of members and customers.
Simple, fast integration means you can recognize value—including checking account growth and member and customer satisfaction—in weeks, not months.
“What’s so amazing about the Bloom Plus solution is it requires engagement with the credit union, because the payment has to come out of a credit union account. Why is that important? Because we want engagement, number one. But the other reason it’s important is because we know, as a credit union industry, we are going to be the best financial advisors for the communities that we serve. And so we want to tie them to us, that we can be in the middle of those financial decisions.”
