Solving the Consumer-Permissioned Data Puzzle

If you watched any of the NFL playoff games this season, you surely saw at least one ad featuring Travis Kelce pitching Experian’s new debit card. The pitch for this relatively new product offering is similar to their Boost product: build credit by sharing data on your bill payment activity. And there’s a major need for this type of service, as over 100 million US consumers currently don’t have access to mainstream credit products or rates, split nearly 50/50 between those consumers being subprime or thin/no-file with the major credit bureaus.

It’s such an eye-opening problem that it piqued the interest of investors, banks, and credit unions….

You can read the full article on Medium

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